Halo 3 Triples Xbox 360 Sales, Beats Expectation, Hurts other Titles
Halo 3 outsold expectations of 2.93 million units with 3.3 million units sold for all three SKUs combined. The game drove Xbox 360 hardware sales to be the number one console for September, with 527,800 units sold, well ahead of market expectations of 452,600 units. Overall, the market had not expected Halo 3 sales to cannabilize the rest of the industry to such a degree. All other games tracked by the simExchange in September underperformed expectations.
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